If you've read my e-Book, 5 Bucks a Day, you know what I think about Matt Levenhagen's classic guide to AdWords, which is titled Campaign Blast Guide.
The theory, and my experience, is that trying to drive traffic to sites with Google AdWords is fraught with danger. Do it wrong, or do it too long, and you could be throwing money down a sinkhole.
Campaign blasting is a technique where you set up a quick (and that's the operative word) PPC campaign, pick the potentially best keywords to target (action words), and let the campaign run for a predetermined period of time (long enough to be conclusive, but not long enough to be overly expensive).
At the end of the period of time (or sooner if it's obvious the campaign is profitable), you pause the campaign and evaluate the results. If you've gotten no sales, it's a loser. If you've gotten sales and made a reasonable profit, it's a winner. If you've gotten sales, but not enough to cover expenses, then you need to evaluate further, maybe try different ads, etc.
So what campaign blasting is, is a way to quickly determine winners and losers. It's a fact of life that most AdWords campaigns will be losers. Maybe more than 90%. Even the professionals tend to have that experience.
So how is it that some people can do so well when 90% of their Google AdWords campaigns are duds? Simple. Do the math.
If you have 10 campaigns, and spend $30 on each of them (an arbitrary value), and 1 out of 10 makes money, you would think that you've lost your shirt. And most rookies will quit the game without going any further.
Myself, I'm thrilled to death. I've spent $300, and maybe turned $30 into $60 on one of the campaigns, maybe got back $10 or $15 on a couple $30 expenditures, and lost all $30 on the others. So lets say my $300 has returned me $120. So far a loss of $180.
Do I continue all 10 of those campaigns? No, of course not. I've now determined the one winner. It cost me $300. Now I let that campaign run forever, in fact I'll start tweaking it, split testing ads, pulling the keywords that don't convert as well, finding more keywords, etc.
And I'll start another 10 new campaigns now, hopefully I'll fail on only 90% of those as well.
Campaign blasting is the true way to succeed with AdWords and make a solid income. This discussion is just a quick overview of the process. If you don't want to read the entire book, which I personally feel is the definitive guide to AdWords, then you really don't want to succeed with pay per click.
